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Last month, IBM (IBM) supercomputer Watson won 1 million dollars on Jeopardy. But the defeat of the computer of Ken Jennings and Brad Rutter was more than just a publicity stunt for International Business Machines. At the heart of Watson's success has been what is called a semantic analysis technology (SAT) - a way for computers to search more intelligent large amounts of data. Businesses use SATMonster Beats IBM and its competitors to increase their profitability through a wide range of applications, including better customer service, more efficient analysis of documents used in the trial, and to discover and arrest financial fraud before it costs money to banks. Companies are getting high returns on investment in SAT, and so can you - by investing in those who provide this technology: IBM and two other companies that you have not heard from BAE Systems (BA) and Autonomy (AU). There are also private companies that could make public if they can take advantage of market growth SAT: Keep an eye on cataphora and Clearwell Systems among potential IPOs. How Watson wins for business But what exactly is SAT? IBM describes it as a technology that allows customers to search a data store complex on the basis of a group of conditions sharing a common sense rather than a simple keyword. Links In Jeopardy, Watson downloaded about 200 million pages of documents - including encyclopedias and screenplays. When Watson got a question, eg, in category "Church and State," Saturday Night Live on the famous "Is not that amazing!" Comment by Dana Carvey, it searches the pages - known as his body - and came with hundreds of possible responses which correspond to certain indices. Then, according tfivefingers o IBM researcher David Gondek, Watson has applied an algorithm to assign a confidence number to each response based in part on the number of connections to the index, and weighed these numbers - to choose the best. In this case, Watson thinks - "The Church Lady" - was correct. Although the application of the SAT is still emerging in the arenas of different cases, three areas appear to be the most promising technology: 1. Improve customer service Sat IBM has used to help insurance companies to convert dissatisfied customers who were preparing to change insurance provider in long-term customers who renew their policies. insurers to Saturday, as IBM helped Japan's Dai-Ichi Life and United States Assurant Solutions, a unit of Assurant (AIZ), increase their incomes by an average of 37% of customers renewing their policies: The number these have increased 119%, according to my interview with IBM's Christian Biecke. Sat revealed that some agents are better customer service to the satisfaction of specific customers, based on matches between certain traits of agents - such as where they grew up - and client characteristics - such as education or income according to my interview with Vice President Assurant, Cameron Hurst. By matching agents with clients, they are likely to perform best with IBM has helped companies boost revenue and profits. 2. Boost productivity litigant During the discovery phase of a trial, lawyers may need to dive into the more than one million documents to find the relatively small number - for example, 50 000 - which will be relevant to their case. Three or four lawyers can spend months - costs $ 500,000 or more customers - to propose a short list of records, only 60% that are relevant to the case, according to the steering systems of Clearwell Marketing Kamal Shah. But thanks to an e-discovery software from companies such as autonomy, and Clearwell Systems cataphora using SAT, litigants may spend about $ 100 000 to obtain 95% accuracy in just a few days, said the cataphora former client Bill Herr, who led the e-discovery for a large chemical company. The effect on the productivity issue is creating a growing market for software e-discovery. 3. Kill financial fraud in the bud Fraud against banks, iVibram Five Fingers nsurance companies and tax authorities is endemic. According to Imam Hoque, Director of Technology Detica, whose parent company, Norkom Systems, was acquired by defense contractor BAE 336 million in January 2011, a particularly important form of financial fraud is called break- out. In a break-out fraud, the author deposits $ 10,000 per month, say, 10 accounts with the credentials of the author flew unsuspecting students without credit history. After several years of regular deposits of the author, the bank decides that these 10 account holders should get loans because of their apparently excellent cash flow. The author is the break-out loans, adopt the accounts, and skips town. Hoque believes that a large bank may lose $ 100 million break-out against fraud - but if that bank goes what I estimate to be approximately $ 2.5 million and several months to install the software Deticaheadphone dr dre dr headphones dr dre earphones doc dre headphones doctor dre headphones dr dre headphones headphones dr dre, it may define the links in the networks of these account holders and to quell financial fraud in the bud. SAT and software recognize the flag, for example, that the 10 account holders are not regular payments from their accounts for things like credit card bills or rent. This will mark the fraud department of the bank to dig deeper to determine that the accounts are wrong, and stop them - before making loans to the fraudster. How you can enjoy In the longer term, the best way for individual investors to gain momentum Sat brings to the productivity of firms may be investing in IPOs corporate e-discovery - should they occur. Of the three companies mentioned, autonomy is the closest thing to a pure-play Sat. She bought the company Zantaz eDiscovery in 2007, when it had sales of 106 million dollars and the market for e-discovery has been growing at 47% per year. Assuming that these sales is growing at 40% per year in 2010, autonomy may have collected about $ 291 million in 2010 sales from its e-discovery Protect software, which represents about 33% of its total 2010 Business of $ 870 million. In addition, SAT is only a small portion of the revenues of other public companies that supply it. For example, income Detica are probably around $ 40 million to $ 50 million - compared to the parent company of BAE 2010 sales of approximately $ 22 billion. Sat IBM and revenues are a tiny fraction of its $ 100 000 000 000 Income in 2010. So if you want to bet on the benefits of future technology Watson, the stock of autonomy may be your best bet for now.